Combining Prospect Labs’ process + best practices for LinkedIn outbound, here’s how a campaign typically flows:
1. Define Ideal Customer Profile (ICP) & Targeting
Identify the companies, roles, industries, geographies you want to target. (Aligns with Prospect Labs “Strategy & Targeting” phase.)
Use LinkedIn (e.g., Sales Navigator) to filter by job title, company size, industry, location etc.
Also identify trigger events/signals: recent job changes, funding, expansions, content engagement etc... moreCombining Prospect Labs’ process + best practices for LinkedIn outbound, here’s how a campaign typically flows:
1. Define Ideal Customer Profile (ICP) & Targeting
Identify the companies, roles, industries, geographies you want to target. (Aligns with Prospect Labs “Strategy & Targeting” phase.)
Use LinkedIn (e.g., Sales Navigator) to filter by job title, company size, industry, location etc.
Also identify trigger events/signals: recent job changes, funding, expansions, content engagement etc. This helps with timing and relevance.
Incendium
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letterdrop.com
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2. Optimize Your LinkedIn Presence
Ensure the outreach profiles (e.g., your or your SDR’s) are polished: a professional photo, headline focused on benefit, clear value proposition, good “About” section.
letterdrop.com
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Because on LinkedIn your profile is your landing page: if a prospect clicks your profile before responding, it needs to reinforce your credibility.
3. Soft Entry: Connection Requests with Value
Send a personalized connection request (rather than just “I’d like to connect”). Mention something specific about the prospect (their role, a recent post, mutual connection).
Avoid jumping in with a pitch immediately. This aligns with the idea of warming the contact first rather than cold-pitching.
Incendium
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4. Engagement & Content Warm-Up
After connecting (or even before), engage with the prospect’s content: like, comment, view profile, etc. This builds recognition and “familiarity”.
letterdrop.com
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Simultaneously, you (or your team) post relevant content to your own LinkedIn feed that your target audience cares about. This helps drive inbound touches and also provides social proof when your outreach happens.
letterdrop.com
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5. Personalized Outreach Message
Once there’s soft familiarity, send a message tailored to the person: mention what you observed (e.g., “I saw your comment on X”, or “Congrats on your recent funding”), connect it with a value-offer (“We help companies like yours reduce onboarding time by 30%”), then ask a low-friction next step (“Would you be open to a 10 min chat?”).
The key is personalization + relevance. Generic templates are far less effective.
Poseidon
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6. Follow-Up Cadence & Multi-Channel Mix
If no response, follow-ups are crucial. But you shouldn’t spam — the follow-ups should add value or context, not just “Did you see my message?”
Use a cadence: e.g., connection request → 3 days later comment/engage → 5 days later send message → X days later follow-up with value.
letterdrop.com
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Since Prospect Labs uses a multi-channel approach, LinkedIn outreach often works in parallel with cold email or other channels — this increases overall reach and chance of response.
7. Qualify & Book Calls
Once the prospect replies, the goal is to determine if they’re a good fit (qualify), then book a call with your closer. This aligns with Prospect Labs’ promise of “booked calls with qualified prospects” rather than just random leads.
Prospect Labs
At this stage you may share a link to schedule, or propose a specific time, focusing on their problem vs your pitch.
8. Optimize & Scale
Track metrics: connection acceptance rate, reply rate, meeting booking rate, cost/time per booked call.
Use that data to refine messaging, targeting, timing, and channels.
Once you find a winning formula, scale outreach (more sends, bigger volume) while maintaining quality (Prospect Labs claims scaling to 1000+ prospects/month).
Why This Works (and Why LinkedIn Is Strong for Outbound)
LinkedIn gives up-to-date profiles (roles, companies) compared to many databases, so targeting is more accurate.
Incendium
It provides context and social proof — prospects can view your profile, posts, engagement, which builds credibility before you even talk.
Engagement signals: you can see what prospects are doing (posts, comments, content) and use those signals as entry points for outreach.
Predictable Revenue
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When done right, LinkedIn is less “cold” than random email or cold calling, because there’s a professional context and network.
Key Pitfalls & What to Avoid
Sending generic messages that feel like spam. This reduces trust and reply rates.
Poseidon
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Focusing only on sending many messages, rather than optimizing the quality (targeting + personalization).
Neglecting your own LinkedIn profile or not having credibility — prospect checks your profile.
Relying solely on LinkedIn without integrating other channels (email, calls) — lowers overall multi-touch effectiveness.
Giving up too fast. Many prospects respond on follow-up; lack of persistence can lose good opportunities.
Reddit
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How To Apply This for You
If you were to put this into action (or use Prospect Labs’ service) here’s what you’d do:
Specify your ideal customer (industry, role, geography, company size).
Ensure your LinkedIn profile and outreach profiles are optimized (headline, about, image, value, content).
Build a list of prospects on LinkedIn-filtering (e.g., Sales Navigator).
Begin outreach: connection requests with personalised notes → engage with their content → send tailored message.
Follow-up intelligently with value-adds.
If reply → Qualify → book call.
Monitor metrics; refine targeting and messaging.
Once you have establishing success (reply-rate, meetings booked) → scale (more volume) while maintaining personalization.
Optionally, integrate cold-email or other channels alongside LinkedIn for maximum coverage (as Prospect Labs recommends).
