Combining Prospect Labs’ process + best practices for LinkedIn outbound, here’s how a campaign typically flows:

1. Define Ideal Customer Profile (ICP) & Targeting

Identify the companies, roles, industries, geographies you want to target. (Aligns with Prospect Labs “Strategy & Targeting” phase.)

Use LinkedIn (e.g., Sales Navigator) to filter by job title, company size, industry, location etc.

Also identify trigger events/signals: recent job changes, funding, expansions, content engagement etc...  more
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