When building an e-commerce storefront on Amazon.in, understanding your commission model is the most important step in protecting your unit economics. The primary expense you will encounter on every single transaction is the amazon referral fee by category, which is a variable percentage commission Amazon deducts directly from the total selling price.

Following Amazon India's historic fee updates, the platform expanded its Zero Referral Fee program to cover products priced up to ₹1,000 across more than 1,800 everyday categories. Knowing how these new pricing bands interact with standard category commission rates allows you to optimize your listing prices and unlock maximum margins.

 

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