Getting people to talk about your event online can be hard. You want attendees to share photos and posts. One simple way to encourage this is by giving them something special to show off.

A VIP Event Tags badge or lanyard is a perfect example. It's a physical item that immediately makes the wearer feel important. When someone feels special, they are much more likely to share their experience. This sharing is how you get more social media engagement and user-generated content (UGC).

Make the Tags Look Good

The tag itself needs to be high quality and visually appealing. Think of it as a small, wearable piece of marketing.

• Design them with bright colors and clear text.
• Make the design unique to this specific event.
• Ensure your event hashtag and social media handle are easy to find on the tag.

People will naturally take pictures of things that look great. If your VIP tag is stylish, people will include it in their selfies and group photos. And that's exactly what you want.

Give Them a Reason to Share

A VIP tag is more than just access. It can be a prompt for online sharing.

1. Exclusive Photo Spots. Set up special backdrops or areas only VIPs can access. The tag is their entry ticket to a unique photo opportunity.
2. Special Perks. Offer small, shareable benefits. Maybe a free drink or a premium seating area. They'll likely post about the cool thing they got, showing the tag in the process.
3. A Simple Call to Action. Tell them plainly, "Share your photo with your tag and use #YourEventName for a chance to win X." A direct instruction works well.

Remember, every photo shared by an attendee is content you don't have to create yourself. It feels more real and authentic to others than your official marketing posts. This genuine sharing is the most valuable kind of promotion.

Conclusion

Driving social media engagement and UGC doesn't need a huge budget. It just needs a smart, simple tool that encourages people to feel good and share that feeling. Using a great-looking, well-designed tag is a simple tactic that works. For durable and custom solutions, you can check out PSI Plastic Graphics.