The eyewear market in Latin America is evolving rapidly with smart glasses, AR/VR integration, and blue light blocking lenses gaining popularity. Consumers are no longer buying eyewear just for vision correction—they want fashion, digital connectivity, and eye health protection all in one product.

Brands are also focusing on sustainable materials and e-commerce channels to cater to a tech-savvy, eco-conscious audience. However, affordability remains a challenge in some regions, and traditional optical retailers face growing competition from online platforms.