Selling on Amazon is highly competitive, and even strong brands often struggle to maintain visibility without strategic advertising. Expert PPC (Pay-Per-Click) management can be the turning point, and the SpectrumBPO Ecommerce Growth Agency in Richardson has proven this repeatedly with real-world success stories. Beyond advertising, they also provide Full Ecommerce Services to help sellers optimize product listings, manage accounts, and build stronger visibility across marketplaces.
Case Study: How a Watch Brand Scaled with SpectrumBPO
A premium watch brand approached SpectrumBPO after facing stagnant sales despite offering stylish, high-quality timepieces. Their products had excellent reviews, but their advertising strategy lacked direction. Campaigns were draining budgets, and competitors were outranking them on crucial keywords.
The Challenge
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ACOS (Advertising Cost of Sales) was at 45%, severely reducing profitability.
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Campaigns were broad and not segmented by product line.
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Competitors dominated branded and lifestyle keyword placements.
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The brand had little presence in sponsored video and display ads.
The SpectrumBPO Strategy
The PPC experts at SpectrumBPO began with a detailed account audit. They then built a campaign structure tailored to the brand’s goals—separating branded, competitor, and category targeting. They introduced lifestyle-focused creatives to highlight the watches’ premium appeal. Sponsored video ads were launched to capture attention and engage new audiences.
As a trusted Amazon PPC Agency, SpectrumBPO also implemented continuous bid optimization, ensuring that every dollar spent worked toward higher visibility and conversions.
The Results
In just 90 days, the brand saw transformative growth:
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ACOS reduced from 45% to 25%.
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Monthly sales increased by 72%.
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The brand earned first-page rankings for highly competitive lifestyle keywords.
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New-to-brand customers rose by 38%, expanding market share.
The watches began trending in their niche, and consistent campaign monitoring ensured profitability stayed strong while sales scaled.
Why SpectrumBPO?
What sets SpectrumBPO apart is their combination of technical advertising expertise and a holistic ecommerce approach. Being based in Richardson, they have worked with global sellers yet maintain a hands-on, personalized strategy.
For watch brands and other lifestyle products, SpectrumBPO doesn’t just manage ads—they align PPC with long-term brand growth.