The global sports nutrition market size was valued at USD 44.34 billion in 2023, which is estimated to be valued at USD 47.09 billion in 2024 and is projected to reach USD 76.22 billion by 2031, growing at a CAGR of 7.12% from 2024 to 2031. This steady growth is driven by increasing health consciousness, rising participation in fitness and sports activities, growing demand for protein-based products, and expanding adoption of sports nutrition among non-athletes and lifestyle consumers.
Sports nutrition products—including protein powders, energy drinks, supplements, and functional foods—are no longer limited to professional athletes. The market has evolved into a mainstream wellness category supported by gym culture, social media fitness influencers, and preventive healthcare trends worldwide.
Sports Nutrition Market: Key Highlights
The sports nutrition market is witnessing a paradigm shift as consumers increasingly focus on performance enhancement, muscle recovery, endurance improvement, and overall health optimization.
Key highlights of the market include:
-
Growing popularity of protein supplements, particularly whey, plant-based, and blended protein products
-
Rising demand for clean-label, organic, and plant-based sports nutrition products
-
Expansion of sports nutrition consumption beyond athletes to include fitness enthusiasts, millennials, and aging populations
-
Increasing penetration of e-commerce and D2C (direct-to-consumer) channels
-
Strong growth momentum in Asia-Pacific, fueled by urbanization and rising disposable income
Manufacturers are investing heavily in product innovation, flavor diversification, and customized nutrition solutions to address evolving consumer needs.
Get a Sample PDF of the Sports Nutrition Market Report [2024–2031]
Sports Nutrition Market Drivers and Emerging Trends
Market Drivers
Several key factors are driving the growth of the global sports nutrition market:
Rising Health and Fitness Awareness
Consumers worldwide are becoming more proactive about maintaining physical fitness, boosting stamina, and preventing lifestyle-related diseases. This trend has significantly increased the consumption of sports nutrition supplements.
Growth of Fitness Centers and Sports Participation
The rapid expansion of gyms, fitness studios, health clubs, and organized sports activities has directly contributed to higher demand for performance-enhancing nutrition products.
Increasing Demand for Protein-Rich Diets
Protein has become a cornerstone of modern nutrition. The growing popularity of high-protein diets for muscle gain, weight management, and recovery is boosting sales of protein powders, bars, and ready-to-drink beverages.
Influence of Social Media and Fitness Influencers
Social media platforms play a major role in shaping consumer behavior. Endorsements by athletes, trainers, and influencers are driving brand awareness and product adoption.
Expanding Female Consumer Base
Sports nutrition brands are increasingly targeting women with products tailored for strength training, endurance, weight management, and overall wellness.
Emerging Trends
The sports nutrition market is evolving rapidly with several notable trends:
-
Plant-Based and Vegan Nutrition: Growing vegan and flexitarian populations are driving demand for plant-based protein sources such as pea, soy, rice, and hemp.
-
Personalized Nutrition: Brands are leveraging data analytics and AI to offer customized supplement plans based on fitness goals and body composition.
-
Clean Label Products: Consumers are seeking products free from artificial additives, preservatives, and synthetic ingredients.
-
Functional Ingredients: Inclusion of probiotics, adaptogens, amino acids, and collagen is enhancing product value.
-
Convenient Formats: Ready-to-drink shakes, gummies, and single-serve sachets are gaining popularity among busy consumers.
Why This Sports Nutrition Market Report Stands Out
This comprehensive sports nutrition market research report provides in-depth insights for manufacturers, distributors, investors, and fitness professionals. It offers detailed analysis of market dynamics, consumer behavior, product innovation trends, and regional performance.
The report includes segment-level forecasts, competitive analysis, and strategic recommendations supported by primary interviews and validated secondary research. It helps stakeholders identify high-growth opportunities and navigate evolving regulatory and consumer landscapes.
Who Are the Leading Players in the Global Sports Nutrition Market?
Key companies operating in the global sports nutrition market include:
-
Glanbia Plc
-
Abbott Laboratories
-
PepsiCo, Inc.
-
Nestlé S.A.
-
GNC Holdings
-
MusclePharm Corporation
-
The Bountiful Company
-
Herbalife Nutrition Ltd.
-
Post Holdings, Inc.
-
Ultimate Nutrition
These companies focus on product innovation, strategic partnerships, athlete endorsements, and geographic expansion to strengthen their market presence.
Sports Nutrition Market Segmentation Analysis
By Product Type
-
Protein Supplements
-
Energy Drinks
-
Sports Food
-
Sports Supplements
Protein supplements dominate the market due to their widespread use in muscle building, recovery, and weight management.
By Raw Material
-
Animal-Based
-
Plant-Based
Plant-based nutrition is gaining rapid traction due to sustainability concerns and dietary preferences.
By Distribution Channel
-
Supermarkets & Hypermarkets
-
Online Retail
-
Specialty Stores
-
Pharmacies
Online retail channels are witnessing the fastest growth, supported by convenience, product variety, and subscription models.
By End User
-
Athletes
-
Bodybuilders
-
Recreational Users
-
Lifestyle Consumers
Lifestyle consumers now account for a significant share, highlighting the market’s transition from niche to mainstream.
Sports Nutrition Market Future Scope and Forecast
The future of the sports nutrition market looks promising as wellness becomes an integral part of daily life. Key growth opportunities include:
-
Expansion into emerging markets with growing fitness awareness
-
Development of age-specific and condition-specific nutrition products
-
Integration of technology-driven personalized nutrition platforms
-
Increased adoption of sustainable packaging and ethical sourcing
As preventive healthcare gains importance, sports nutrition is expected to play a crucial role in supporting long-term health and performance.
Regional Analysis: Sports Nutrition Market
North America
-
United States
-
Canada
North America dominates the market due to high fitness participation rates, strong brand presence, and advanced retail infrastructure.
Europe
-
Germany
-
United Kingdom
-
France
-
Italy
-
Spain
Europe shows steady growth driven by rising health awareness and demand for organic and clean-label products.
Asia-Pacific
-
China
-
India
-
Japan
-
Australia
-
South Korea
Asia-Pacific is expected to witness the fastest growth due to urbanization, increasing disposable income, and growing youth population.
Latin America
-
Brazil
-
Mexico
Middle East & Africa
-
UAE
-
Saudi Arabia
-
South Africa
Emerging economies are becoming attractive markets due to expanding gym culture and lifestyle changes.
Detailed Table of Contents: Global Sports Nutrition Market Report
-
Introduction
-
Market Overview
-
Executive Summary
-
Research Methodology
-
Market Dynamics
-
Value Chain Analysis
-
Market Segmentation
-
Regional Outlook
-
Competitive Landscape
-
Company Profiles
-
Future Outlook
Conclusion: Kings Research Insight
The global sports nutrition market is set for sustained growth as consumers increasingly prioritize fitness, performance, and preventive health. With innovation in product formulations, rising demand for clean and personalized nutrition, and expanding consumer demographics, the market presents significant opportunities for both established players and new entrants.
Kings Research highlights that brands focusing on transparency, quality, and digital engagement will gain a competitive edge in this evolving landscape. As sports nutrition continues to merge with everyday wellness, its role in shaping healthier lifestyles worldwide will become increasingly prominent.